YKG GALLERY WEBSITE

Branding, logo design, website design, HTML/CSS code.

For this assignment, I was tasked with selecting an existing gallery exhibition and designing and coding a fully functional website that showcased its artists and mission. I fully reimagined their brand identity and online presence from the ground up.

The Yutaka Kikutake Gallery provides support for emerging contemporary artists based in Japan. This website specifically is designed to showcase only a section of the redesigned YKG's website, specifically the exhibition hosted there titled "Youth."

My role included redesigning their logo, organizing and restructuring content, designing the site layout, and coding the entire website. I’m particularly proud of the animated YKG logomark I created, drawing inspiration from Japanese characters. I merged the letterforms into a single rotating symbol that functions seamlessly across all four quadrants.

The result is a minimal, elegant site that honors the gallery’s aesthetic while creating an immersive, user-friendly digital experience.




Inspired by Japanese characters, I took the letters Y K, and G to create an abstract form highlighting each letter in a looping gif.

Because the work displayed in “Youth” is incredibly bright and detailed, I chose to keep a minimal design for all surrounding elements, using a black-and-white color palette and large type to create a nice contrast from the work to the space it is in. The minimalism also refers to the YKG building’s simple and modern architecture.

View the full website here.

EVOLVING A BRAND

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