BHS BROCHURE
Print design, layout design.
During my internship with the Baltimore Humane Society, I was tasked with transforming the information on their website into a clear, concise brochure that could be handed out to on-site visitors. The goal was to create a printed piece that was both informative and visually engaging, while staying true to the organization’s tone and visual identity.
I designed the brochure's full layout and structure and edited and adapted existing copy to better suit the printed format. I'm especially proud of my ability to fit such a large amount of content into a compact, organized piece, making it readable, welcoming, and easy to navigate for new and returning guests alike.
TRANSLATING INFORMATION THROUGH DESIGN
Designing this brochure required me to extract, organize, and manipulate all the information from the multiple pages of their website and translate this information into something that would work for a brochure format.
I used color, type, and layout to keep the sections of information distinctive from each other. Each section of the brochure is dedicated to parts of what BHS offers, except the adoption section, which spreads across the two folds when the brochure is first opened.
When designing this brochure I had to pay close attention to making sure that the design and information were understandable, readable for all visitors, and easy to navigate.
